Luxury-level thinking for founders and CEOs who want clarity, not noise.
Twenty years inside CHANEL, across the P&L and the shop floor, a rare dual fluency now at the core of the practice. The discipline of a billion-dollar finance function and the instinct of a front-line commercial leader.
Commercial and fiscal architecture for consumer brands scaling out of Asia. Performance, decision rights, and capital readiness installed into around fifteen founder businesses worldwide.
Twenty years spent above the numbers, not beneath them.
Over $1b in revenue, responsible for over 750 doors and managed over 500 people. The habits that came out of that are the ones now pointed at your business.
Three domains. Three engagement modes. One operating standard.
Performance Architecture
Build a calmer, more profitable operating system: margin discipline, pricing logic, weekly cadence, five-number scoreboard.
Founder Advisory
A thinking partnership for decisions, alignment, and pressure. Decision-rights charters and an ongoing advisory rhythm.
Capital & CFO Support
Investor-readable artefacts and ongoing CFO discipline. We do not introduce founders to investors, we make them ready to be introduced.
Five jurisdictions. One operating logic.
Most fractional CFOs work in one tax system. Founders building category leaders rarely sit in only one. The capability below is what allows a Jakarta residence, a London holding company and a Singapore IP licence to sit inside a single coherent structure rather than three competing ones.
ADIT candidate, December 2026. Confidence labelling on every pack.
Revenue growth is the most effective camouflage for operational dysfunction.
Your numbers stop being a record.
They start being an instrument. That is the entire distance between bookkeeping and command, and most businesses never cross it.
Choose by the size of the question.
Vantage Insights
A prescriptive read of your business finances: the management information you should be seeing every month, what you actually get, and what the gap is costing you. Delivered in 24 hours.
Start Vantage Insights →Omnichannel Architecture
For founders building across direct, retail, partner and digital channels at the same time. Selective distribution, margin discipline, and the north-star question that orders the rest.
Explore omnichannel →Tailored Projects
Founder advisory, raise readiness, board reviews, fractional CFO work. Scope shaped to the question you came here with.
See engagement shapes →Get in Touch
Three prompts. One reply within 48 hours. The shortest path to a structured conversation about what is on your desk.
Send the exchange →Twenty years operating at commercial + finance leadership inside global luxury
CIMA qualified · ADIT studying · CFO-grade clarity on cash, margin, capital allocation
Around fifteen founder businesses, multi-jurisdictional, UK, Indonesia, Singapore, UAE, Australia
London to Singapore. Dubai to Bali.
Around fifteen founder businesses across five jurisdictions, run from one desk, on one operating standard.
A fortnightly operating note
Commercial discipline, capital readiness, and the structural decisions founders defer. Sent every other Tuesday morning. No reply-magnets. Unsubscribe in one click.
Newsletter platform: Beehiiv. We do not sell or share your email.
If your business is bigger than your operating system, it is time.
A ninety-minute paid diagnostic. A written read. No proposal theatre.