From $20B to $1M: the decimals changed, the principles did not.
From managing over $1b of UK Fashion P&L inside CHANEL to advising founders building category leaders.
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The weekly trading cadence: five-number scoreboard
340% Series A valuation uplift, twelve months
Opening more doors does not add profitability
Writing, working notes,
and case studies.
A library of how the LPA practice thinks, what it has installed, and where it has changed client outcomes. Filter by type, click through to read. The newsletter is the home of new pieces; the case studies are the proof.
Written from inside the numbers.
Working notes, longform pieces and market reading from the desk, not from the sidelines.
From $20B to $1M: the decimals changed, the principles did not
From managing over $1b of UK Fashion P&L inside CHANEL to advising founder businesses doing $1m to $50m. What scaled down with me, what got left behind, and the four transfers that actually mattered.
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The founder operating system: how CHANEL-level process becomes a 45-minute weekly rhythm
CHANEL ran over $1b of UK P&L on a forty-five minute weekly rhythm. Same rhythm, different decimals, works inside a $5m founder business. The five numbers, the three blocks, the discipline that holds.
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What CHANEL taught me about investor rooms, and why it matters more now
The investor room is not where you sell the story. It is where you prove the story is already true. What CHANEL’s deal rooms taught me about staying boring under pressure.
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Bond Street to Bali: standards travel, excuses do not
Geography is not the reason your standards slip. Distance is the excuse, not the cause. What twenty years inside a global luxury house taught me about the operating bar that does not move.
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I left stability, and founder disputes taught me what corporate gets right
Corporate structure has its weaknesses. Founders solving disputes one at a time discover quickly which weaknesses were actually strengths. The decision-rights charter as a peace treaty.
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Engagement 01, Series A close
A consumer-brand founder facing a stalled raise. Six weeks of board-pack architecture, capital story refresh, and decision-rights charter redesign. Round closed at target valuation.
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Engagement 02, co-founder dispute resolution
Two founders, eighteen months of unresolved decision authority, and a deal in the pipeline blocked by internal stasis. Decision-rights charter, weekly cadence install, fifteen decisions made in the next six weeks.
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Engagement 03, ADIT-shaped tax structure
A hospitality operator with cross-border presence across UK and Indonesia. Restructured the holding architecture and tax position with the ADIT framework. Saved a six-figure compliance cost over two years.
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The Operating Note
A fortnightly note on commercial discipline, capital readiness, and the structural decisions founders defer until they cost too much. Sent every other Tuesday morning. No reply-magnets, unsubscribe in one click.
Opening more doors does not add profitability
A selective distribution playbook. The brands that compound are the ones that learn how to refuse channels, retailers and partnerships that would dilute the curve.
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Founder disputes: the decision rights playbook
A practical framework for splitting brand, product, channel and capital calls between founder and operator. Includes a one-page rights matrix you can clone for your own business.
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The weekly trading cadence: five-number scoreboard
The five questions and ten numbers that anchor a weekly trading review. Used at over $1b scale inside CHANEL UK. Lifts the same way at $1m founder scale.
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The four levers of ultimate luxury
Scarcity, selection, story, service. The four levers that decide whether a brand stays premium or drifts into commodity. With case examples from fashion, beauty and hospitality.
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The nine-segment client value model
A nine-segment framework for understanding lifetime value, frequency, and category share of wallet. Tells you which clients to keep, grow, or quietly let go.
Read →The thinking is the shop window.
If the writing is not useful on its own, the advisory behind it will not be either. Read it, use it, and decide from there.
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Articles and case studies on this site are anonymised by design. Specific founder details, sector identifiers, and timeline markers are blended or generalised to protect client confidentiality. The intellectual frame, structural patterns, and lessons drawn are accurate.